Aj Grand-Scrutton, 28, talks about studying Computer Science, starting his own agency and tweeting as an alien.
Aj (right) with 'partner in crime'
Computer Science at uni can have a bad rep – why do you think that is and do you have any tips for graduates looking to get into your industry?
I have to admit I am very vocal about the fact I’m not a massive fan of the education system. I think it leaves kids unprepared and doesn’t give them realistic objectives. I left uni thinking that the piece of paper was going to get me a 40k a year job straight away. I then spent 7 months looking for jobs and eventually had to take an IT Tech job at a timber merchant. The biggest piece of advice I can give you is spend time working on your portfolio. Degrees to me, and a lot of others, show that you were able to accomplish something but not that you are suited for the role. A strong portfolio is ten times better than any degree, in my opinion.
Did you ever see yourself as a CEO? When did that possibility become a reality?
I knew around 2 years ago that I’d want to run my own studio one day but I never saw it happening any time soon. I always said I’d try and attempt it around the time I was 35; for it to have happened this early was a real shock to me but in June of this year myself and Craig Thomas (long time partner in crime) started Dlala and it’s been the most amazing 7 months.
What challenges are new agencies facing at the moment?
A lot of the IT based industries are shifting towards independence now, so there are a lot of new startups and a lot of people with great talent and ability. You just need to make sure that you stand out, produce high quality work and have a personality as well as talent.
You used Twitter to promote your first game, Janksy, prelaunch. Does social media have a place in marketing games?
Social media definitely has a place, I think that companies such as Zynga have made a career out of of making ‘social games’ shows this. I think you have to do it right though, and use it not just as a viral tool but an extended part of the universe. Alongside the usual FB page for Janksy we also made him his own twitter account. We use this to post in character as him, posting his thoughts and feelings and also chatting to those people following him. You’d be surprised how many people will have full blown conversations with a non-existent alien.
Funding was the spanner in the works for Chris and Sam. Recent graduates, the pair had loads of ideas, student debts and determination to create their own resource. “We wanted to raise funding off our own backs.” Starting up was not easy.
It was at his day job in marketing that Sam came across the software that would later become central to Start Up Amp. The software, Prezi, features a zoomable canvas and interactive userface and it was the trick of applying these to create something informative, engaging and business ready that led to endless brainstorming sessions.
While the main objective was to solve their own funding problem, their idea hopes to solve an issue for other small companies: exposure. We caught up with the team to find out why, when and how…
What does the Prezi do for other companies?
“Prezi allows us to embed text, links to external websites, photos and YouTube videos so we thought creating a platform to showcase businesses had the potential to provide us with the funds to launch our business.
“This is at the same time as helping other companies to be seen by large audiences for far less than it would cost them to advertise commercially.”
What inspired Startup Amp?
“The skeleton of our idea initially stems from Alex Tew. Back in 2005 he successfully sold 1 million advertising pixels at $1 each on his website ‘The Million Dollar Homepage’. The accomplishment of this idea came from its originality and the press coverage it received.
“Since 2005, we have seen businesses of all sizes actively engage in social media as they interact with their customers in new ways, looking to draw interest from a wider audience and ultimately aiming to see an increase in sales. It is these forward-thinking startups and small businesses who have inspired us to take on this project as we feel they deserve a contemporary and exclusive space online on which to advertise – one which has the potential to provide them with global coverage and a return on investment.
“Like Tew’s project we offer a niche advertising platform, but we’re different in that instead of sharing only one small image and one URL, our advertisers are able to share a wider range of their information and external links, as listed in the answer above.”
“We felt like this could be a great time for a platform like ours to flourish because of the emphasis Governments are currently placing on new business creation. They are providing funding pots and grants to encourage and allow individuals to follow their dreams. This means that more and more newly-formed businesses will be vying for attention, and we hope to help 2013 of them achieve increased exposure.
“New and small businesses tend to have a small marketing budget so a platform like the one we are creating will be an accessible advertising medium.
“Another reason for us creating Startup Amp now is because this is the first real time that we have been able to dedicate enough time to the project. In the past we have had to divide our time between work and study, meaning any ideas we had were forced to go on the back-burner, but now we are in a position to dedicate almost all of our spare time to get our ideas out into the world!”
What sort of companies feature on Startup Amp?
“Startup Amp is open to businesses from all types of industries, from iOS developers who have just launched their new app to a restaurant that has just opened its doors – from the graduate who has recently created his own fashion line to the woman looking for an alternative method to advertise her small but growing make-up brand. We welcome and encourage diversity as it will form a Prezi brimming with creativity, providing something for every viewer.”
What sort of scale are you hoping to reach? Is there a future for Startup Amp? What would you like it to grow to?
“We have designed the Startup Amp to be a one-off online advertising opportunity for a maximum of 2013 companies. Therefore, once all 2013 spaces have been purchased the project is complete and will be viewable online for everyone to enjoy for years to come.
“As opposed to other forms of businesses, we are not selling a product, only an advertising service. A project such as this works best on impact and would lose momentum if drawn out for too long or repeated year on year. In terms of growth, or ‘reach’ if we can rephrase, we would like the project to be shared globally so we receive the greatest diversity and geographical coverage of both businesses who advertise and viewers of the Prezi.
“It would be great to one day hear stories from advertisers about an increase in hits to their website and new customers they have received thanks to our Prezi.”
Internships have long been an essential ingredient of our ever-competitive employment market. Entrepreneur and recent graduate Nicole New, if you’ll exclude the pun, thinks there should be another: Raw Egg.
Raw Egg Interns exclusively recruits for paid placements – but it’s more than just the money that makes a good internship for founder Nicole and her team. Even more welcome is the company’s approach to placements. ‘We work closely with our placement companies to make sure that interns make big differences in the workplace and that they get the on-job skills they need to move forward with their career path.’
Nicole’s plans to start a business came from facing a problem and struggling to find a solution. Disappointment in her own internship experiences proved there was a gap in the market. ‘I felt commercial recruitment agencies lacked passion and were rarely congruent, asking you to sell data about your friends that then are not paid for and sending you to placements that hadn’t been vetted or planned.’
At Raw Egg the emphasis is on thought-out, regulated and productive internships, based on a mutually beneficial model. A little less photocopying and more worthwhile, career-enhancing internships that are useful for both parties.
But what are other recruitment agencies getting wrong and more importantly why? ‘Leaving university is quite an upheaval, and I think a lot of commercially focused agencies throw aside good graduates just because they aren’t aggressive enough,’ she says.
Nicole also thinks it might be a lack of input from the right people: where agencies often boast of being run by the graduates they serve, Raw Egg has widened the view, being run by business mentors as well as recent graduates and weathered interns.
Their longer term commitment to each placement also sets Raw Egg apart. This is far from just a matching service. ‘We want graduates to grow and develop, and the businesses they work within to gain the benefits of these new perspectives and ideas.’ Support schemes, CV advice, interview surgeries and constant communication add to the mix of services offered to both employer and employee.
And then there’s the well-known issue of payment. Raw Egg’s view is it pays to pay. ‘[Offering paid internships] means we attract employers who can see the benefits graduates bring with them, and attract top quality graduates from a variety of backgrounds.’ Equally, it has to make business sense. ‘I don’t want a graduate to go into a workplace, do nothing and sap money for nothing.’
Interning is a rite of passage for many students looking to get into an industry; the interns themselves can seem an extension of the coffee machine for the businesses that conveyor-belt them through their doors. Work placements don’t need to follow the typical recipe with Raw Egg Interns.
Ana, 23, is founding director of Takes One To Know One (TOTKO), the UK’s first organisation focused on the support and engagement of children and adults with learning disabilities. The TOTKO network offers workshops, training, advice and information to anyone affected.
The term ‘learning disabled’ relates to a range of issues such as dyslexia, dyspraxia, dyscalculia (numbers dyslexia), ADHD and autism. The stats are pretty shocking, with 1 in 9 people being dyslexic.
While the main focus is on offering training and workshops, hosting events and providing information, there is a constant drive to connect people. TOTKO taps into the key buzz words in business right now – social and community. So it’s more than just a service provider, it’s a network. ‘Sometimes just sparking conversation based on anecdotes is enough. It’s something a lot of people feel very strongly about.’ Widening that community is top priority.
Is this about a campaign? There is certainly an element of stigma-challenging. Ana is proud to say that everyone involved in TOTKO, from the website developer to the marketing assistant, is learning disabled and the nature of the thing makes it difficult to separate from an attempt to prove everyone wrong. But crucially it is not completely about the changing of perception, even if it was borne of it.
Some might ask why Ana hasn’t gone for charity registration. I think the fact she hasn’t tells us something really interesting. Like lots of the startups we’ve featured, the social aspect, the underlying charitable motivations are not overshadowed or do not overshadow that here is an ambition to run a business – it just happens to want to do good.
TOTKO is a UK first. The States have organisations that group all learning disabilities and educational training – training young people is all part of their service. The rise in popularity of learning technique training in the business world means that we are more and more interested in the way people learn. This, Ana tells me, could be huge (if it’s done right). ‘If we can get companies to see that an employee with dyscalculia will work better in a communications role, levels of production could be really affected.’ TOTKO is based on peer support so if those in the creative industry are likely to have dyslexia, simple changes to their environment can be really beneficial. ‘The brain often overcompensates for these problems, meaning that the person excels in other areas.’ A quick google search brings up Albert Einstein, Steve Jobs and Sir Alan Sugar as suspected or diagnosed. Add Richard Branson to the list and we start to see a pattern. ‘I’d love to commission a study into the links between learning disabilities and entrepreneurship, the superhuman breed of businesspeople’, Ana half-jokes.
The opportunities to improve motivation, self-esteem and working behaviour are clear. What is interesting here is that TOTKO do not single out the learning disabled from the non-learning disabled. They have a catch all approach: ‘the more anyone can discover about they way their brains work, about your strengths and weaknesses, the more successful you will be.’ These are not uncommon conditions. After the Paralympics, it is no longer acceptable to define anyone by what they cannot do. We have to change the way we think, so we see people for what they can do, and not what they can’t. And Ana aims to take that attitude from a primary school classroom to a business seminar.
The issues around definitions and diagnosis are also very current. As an area of research, it is constantly being updated and so are the services offered. For example, it is a demand of the law that a dyslexic person ticks the ‘disabled’ box on a job application yet diagnosis is not covered by the NHS. Diagnosis is usually done during education (if the authority recognises the problem) and there are huge inconsistencies up and down the country.
And does she think it’s Generation Startup? ‘I think it could be. Times are hard and people are looking beyond the usual job market and turning their ideas into businesses. A bit like the saying “when the going gets tough, the tough get going.” Things got tough, I didnt fancy unemployment, so I started TOTKO.’
Back in May we featured the startup connection site, Bizoogo. For one night a month, the team take the concepts around the site offline. This week we joined them at Google Campus for the August meetup.
Bizoogo is all about Collaborating to Create. And collaborate is just the right word. The event was all about bringing people’s skills together, knowing who was good with what and what each attendee was looking for, keen to meet others who were seeking the exact same thing. Equally, the atmosphere wasn’t too pushy nor too salesy. And as ever variety makes an event stand out – there was a good mix of those at the idea stage, starting up with their business and other, more established folks. Even more exciting was the number of people who attended, even pre-idea, looking to get involved in something to which they could turn their skills; a human resource that as any startup knows, can be essential to getting a project off the ground. At Bizoogo, it’s the individual that comes first.
I have to say I tried to avoid being physically sticky-labeled with an industry or skill for as long as I could. I was outsmarted though and actually, the labels worked well as a talking point for that first introduction but also as a kind of boast of the mass of skills that made their way around the room.
Follow the Bizoogo team on Twitter for news of where to catch them next.
Dr Stuart Battersby is one of the founders of Chatterbox, a conversation platform set to be the ultimate marketing tool, a platform that helps businesses manage their online presence and join in with their customers’ chat about their brand. Caz Parra met with Stuart to hear all about this startup’s first steps.
The founders: Dr Matthew Purver and Dr Stuart Battersby
University is where you make the friendships that will last a lifetime, that’s what they say anyway. However, the relationship that blossomed at Queen Mary, University of London between Dr Stuart Battersby and Dr Matthew Purver gave fruit to more than just funny in-jokes and some great nights down the pub, it saw the creation of Chatterbox, a pioneering tech startup that is looking to revolutionise the way companies market their product and interact with all the customers (and potential ones) populating the big, bad world wide web.
Stuart has spent his academic career studying the intricacies of human interaction, from the broadness of body language to minutiae of the different types of nodding and what they mean. Matthew on the other hand is a computational linguist by trade who had already been developing technology to analyse conversations, including a piece of software that was part of a version of Apple’s Siri. These two very different disciplines have come together to build a platform able to take the pulse of online conversations. The idea is to help brands identify what gets people talking about them in order to help them better manage their image.
Last month, Chatterbox won a place at Telefonica’s Wayra academy, a startup accelerator program, beating out a thousand other businesses and securing funding. But the road to success is steep and full of obstacles. Dr Stuart Battersby is more than happy to share with us a little bit of his journey with Chatterbox.
“It was a very fluffy start”, recalls Stuart. “It started with conversations between me and Matt, which led into some research”. But after pinning down the idea the duo went straight to telling people about it, which Stuart now describes as a “great error”. Their enthusiasm was met by blank expressions: “Nobody had a clue what we were talking about. So we went off and hatched together a demo that just about showed enough of the concept so people could understand it so we could get to the next stage”. The “most appalling demo ever”, as Stuart lovingly describes the very first Chatterbox draft, fulfilled its mission and secured them the resources necessary to develop a beta.
With help from Queen Mary, Chatterbox came into being. Right now, the software is in testing stage. “We didn’t want to lock ourselves in some tower and develop software for two years, think that it’s the best software ever, with no bugs and the best user interface in the world but addresses no problems in the market, so we built the beta and we launched it in private beta”. Dr Battersby is a huge advocate for this approach, explaining that it “means you can make something people care about and you can fail fast, if there’s something that’s in there that people just don’t get or want, then kill it, don’t spend a whole year developing it or push it down the development list and push something else up to the top”.
At this point I ask Stuart one of the main challenges of entrepreneurship: the fear of failure, that ‘what-if-this-is-all-for-nothing?’ feeling. “Statistically it probably won’t work”, laughs Stuart, “I’ve been scared about it for quite a while sometime so i’m kinda used to the fear. Obviously, you, as the founder, have the dream and the ambition [but] you have to be slightly realistic (…) just because this venture doesn’t work doesn’t mean that the world is doomed, there will be some positives you can take from it to go do the next thing better”.
Another common ‘fear’ in the world of startups is that of someone stealing your idea. Turns out the world of tech does not rely on patent registrations, as part of the process of patenting requires a disclosure of what you’re patenting, which raises obvious problems. Stuart explains that there is a very simple solution to this very complex problem: “We have built pretty damn good algorithms that we hide away. No one ever sees what our code is, equally, with every other service we don’t see what their code is”.
So, in a time economic crisis when ‘traditional’ job prospects are scarce, is this generation startup? “The startup spring?” Stuart asks back, “I didn’t start the company because I couldn’t get a job, I actually didn’t apply to any, I just started the company…maybe down the line I’ll go and work for someone else, but at the moment I’m not because I really like doing this”.
In spite of the economic climate we are seeing more and more startups, however Stuart points out that the attitude towards startups still needs to change, especially in terms of the ability to “tolerate failure”. He explains, “There’s just a massive difference between the US and the UK. If we can adopt the idea that we can give something a go and fail at it and you know that we can pump cash into stuff and they might fail massively, then we’ll have even more startups doing even more awesome things than we do at the moment”. And that, I’m sure, can only be a good thing.
Ex Goldman Sachs Wealth Manager, Jonathan Pfahl, is founder and Managing Director of the Rockstar Mentoring Group which offers entrepreneur mentoring and business funding.
What is ‘REAL‘ Mentoring? And how can it be part of an entrepreneur’s quest for investment when funds are particularly tight?
REAL Mentoring is when you are seeking guidance from an entrepreneur who has GENUINELY been there and done it. REAL mentors can be used to help you get your business funded or purely through helping one achieve financial goals in their business. The average Rockstar Mentor has started, grown and sold at least one company for £18m! In nearly every sector in the UK. Having one of those mentors, from your sector as part of your team in the business plan and then having them sit next to you helping you do the pitch is why the Rockstar Funding Model works so well.
What makes a mentor?
The word “mentor” comes from the Latin word “Mentore” which means “to emulate” or “to be like”. Therefore what makes a very successful businessman or woman that other business people want to learn from to help them achieve the same level of success.
How did the experience of setting up your own business help to shape or inform the service you provide? Was it the inspiration?
Yes it was. Setting up my own successful business was done through the assistance of having a REAL mentor show me how to do it. I then, in my spare time, began mentoring other businesses years later, enjoyed it and thus created Rockstar to scale up what I was doing and give more people the opportunity to be mentored.
What was the biggest hurdle to overcome in setting up?
Getting the brand and reputation out to the number of people we needed for it to work. Unlike a lot of startups, we had a large marketing spend but learnt very quickly that even that will not work if you are not investing in the right measurable marketing strategies for the right type of audience. What we do now to market ourselves is almost completely opposite to what we used to do… This has come from trial and error with a big budget and, in hindsight, I would have done things differently in relation to our marketing than when we started 5 years ago… But hindsight is a wonderful thing! – as they say.
Do you have one tip for people looking to fund their business idea?
YES – prove you have a market! That does not include Googling surveys and statistics online. Go out there and speak to your potential customers, explain what you would like to offer them and ask them if they would buy it from you. Better still, actually make some sales before pitching. If you have not at least sold what you do to a good number of people and can prove that you have people who are willing to buy your product, then focus everything on making that happen first before asking someone else to take all the risk!
And finally, is this Generation Startup?
YES. One of the key positives that the recession caused was to drive up the number of people who are now serious and motivated to start their own business. In the 5 years we’ve been mentoring businesses in the UK, it is clear that a lot more people are wanting to become entrepreneurs.
For more on Rockstar Mentoring follow Jonathan and the team on twitter or check out their website.
Joseph Stashko is one of the co-founders of Ocqur. He won the Guardian Student Media Digital Journalist of the Year Award in 2011. You can find him on Twitter here.
Ocqur is an upcoming platform for live-blogging events with the potential to change the face of online live reporting. It is sleek looking, super fast and able to work with a range of other platforms such as Twitter, Youtube or Flickr. Ocqur’s main feature is that it automatically displays new updates, without the need to refresh the page. Earlier last month we spoke with Joseph Stashko, who along with Andrew Fairbairn and Jonathan Frost, is responsible for Ocqur.
“The idea came about because we looked at the market of live blogging and we saw that what was out there already wasn’t affordable or was just terribly designed,” says Joseph, who also thinks that there’s no reason why design and functionality can’t work together.
In true 21st-century entrepreneurial style Ocqur was developed in parallel to Joseph, Jon and Andrew’s university studies. Ten weeks of hard work over evenings and weekends resulted in ‘Ocqur 0.1’, the first version of the service, which is currently in its testing stage. “We have over 100 testers. Getting feedback is amazing, we didn’t want to build what we thought was best [version of the product] and then find out that it’s not. We rather give it to people as early as possible so they can help build the service. We’ve given the raw ideas, now you fill in the blanks”. This is, potentially, what will guarantee the success of Ocqur. Through the testing stage and the feedback process the team are determined to build the service users want.
But can a side-project be considered a startup? “It’s hard to define yourself, I would say yes from my personal standpoint,” says Joseph. For him, being a startup is an attitude more than a business label: “It’s a mentality, it’s looking to disrupt what’s already available. We’re not trying to make a product that is a little improvement to what already exists, we are trying to rethink how something works and come up with a better way to do it”.
We can’t let Joseph go without asking our already infamous question: is this generation start up? Joseph believes it could be, as long as “people see things through and actually try to realise them”. Speaking from his experience developing Ocqur he tells us that the quality of the idea is as important as having “one or two other people who have the same one”. What do you think?
Neil Cauldwell, 28, is the founder and director of Nurph.com, the real-time communication service that gives you a home for your Twitter followers and turns your Twitter account into a knowledge-learning assistant that you can teach to answer your follower’s @replies automatically. Follow Nurph on Twitter
When did you start your business and where did the idea come
I was bitten by the web entrepreneurship bug in summer 2007 and have been working on the opportunity since then. The company was incorporated in 2009. The Nurph product has evolved over time, but the goal has always been a better online, real-time communication experience.
How can businesses use Nurph? What is the most useful
Many businesses have signed up to Twitter to share news and communicate with potential customers on the service. Nurph adds value by providing destinations, called “Channels”, where a company’s Twitter followers can congregate for free-flowing conversations – and, most-significantly, a “knowledge-learning robot system” that enables a company to teach their Twitter account to answer questions automatically, instantly, and at any time of the day. This feature is getting lots of interest because it makes your Twitter account work for you.
Twitter accounts were leaked a couple of weeks ago, the documents say twitter is not doing well. What do you think they’re missing?
The difficulty with Twitter, and the act of “tweeting”, has always been with articulating the benefits to end-users. Twitter has solved the problem of “getting the word out quickly”, but a lot of people and organisations are struggling to find their target audience on Twitter. So the solution is there but the audience isn’t. Once you look at how the Nurph product works, it’s easy to see how a business could leverage the Twitter platform in conjunction with Nurph to gain real business benefits – most notably faster customer support response times, easier knowledge-sharing, and better communication with customers. If you focus on solving problems that create value for people and make their lives easier, you’ll build a service that people will want to use.
When it comes to twitter followers – is it quantity or quality?
“Quality” and “engagement” are more important than quantity. Think about your Twitter followers in the same way that you would with your email newsletter subscribers and your Facebook friends. You want an audience that is interested and receptive to the things that you have to say.
Is this generation startup?
The web inherently makes it easier for people to get the ball rolling with a start-up and to discover other people doing the same thing. It certainly feels like we’re part of a young startup generation. But it’ll always take a certain type of person to be a passionate entrepreneur who will never quit no matter how hard the going gets. And there’s probably only a certain number of those people in every generation. It’s more about the people than the technology – the technology is just an enabler. You’re always going to need the passion and the determination to make a start-up a success.
Brighton based Shaun Cheesman didn’t have the best time at school, he tells me. ‘I knew I was different. I thought differently, I worked differently, I didn’t always fit in.’
After leaving school in 2001 Shaun started and built a successful print company, which he went on to sell. After a string of retail jobs he moved into recruitment and worked his way up various high street companies. He puts success in these companies largely down to personality. ‘I was being both resilient and kind in nature. I think that was really key to me winning contracts for the people I worked for… I was suddenly thriving while others struggled.’ During the recession, Shaun took voluntary redundancy and the decision to start something up on his own. It began with the name. ‘I was working freelance as a recruitment consultant when the name Jobsonthego came into my head.’ Building on knowledge from working in the industry, Shaun did some more research to shape his ideas. Determined ‘to find what other people weren’t doing, what could be different’ he collected data from 10,000 people, building contacts along the way.
When the results came back, his suspicion had been right – there was something missing. Shaun found these differences were not unrelated to his own experiences of the industry. While his previous success was reliant on an approachable personality, the recruitment sector is more and more digital. As well as enthusiasm for the recruitment sector, Shaun has a passion for everything online. He is driven by the potential of digital communications and technology. What is interesting is that Jobsonthego is born of a merge of these two passions. Combining an understanding of why such frustrations exist with an ambitious look to technology gave this business idea its unique approach.
Jobsonthego, once built, will be a mobile-based jobsite app – a kind of Broadbean for jobs. The service will be available on smartphones, tablets and social media platforms. ‘Through advertising alone the mobile app industry is worth 2.2 billion pounds and that’s just in the UK’. Simply a mobile company, its uniqueness doesn’t stop there. ‘We asked 10,000 people what is the biggest bug bare when applying for work and overwhelmingly recruitment agencies are the problem.’ Jobsonthego won’t allow agencies onto its app. Job hunters will apply directly to companies and can guarantee a response, ‘even if it’s a no thank-you.’ Advanced technology will create an ease of use that Shaun thinks is crucial: ‘applying for jobs will take seconds, not minutes or hours, and you will always know who you’re actually applying too.’
Another welcome aspect of the app may be its fresh approach to advertising, e-mails and e-marketing. ‘If a site does not have the jobs you’ve asked for, it’s simple – you won’t get a message.’ Shaun is clear. ‘Keep it relevant and no spam.’
And the employers? ‘UK companies are missing out on a different type of passive candidate that is looking for job application which is not just quick and simple but direct.’
Challenges so far? ‘Dyslexia is a challenge. I didn’t go to uni and my startup experience has been a different route but I am passionate about building a reliable brand and helping others succeed.’
The first steps have been in creating a social media presence; with over 11,800 followers on Twitter built solely through what Shaun calls ‘natural methods’. ‘I am really proud of this achievement, I only opened it a year ago.’ Jobsonthego is ahead of the leading online recruitment company by thousands of followers. Competitor Jobsite has just over 3500 followers.
As the first stage of their marketing strategy, it’s a pretty impressive feat and one that reflects what Jobsonthego is all about – industry understanding and digital technology meets a passionate drive to give candidates the service they want.
Does Shaun think this is this generation startup?
‘I’m not sure it matters. Saying that, the timing of my startup may be important – we are already seeing crucial signs of economic growth. I’m young, I don’t come from a privileged background but I’m determined – it has been great to meet others who share in seeing opportunity rather than hindrance.’